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Kraken Becomes Official Cryptocurrency Partner of Tottenham Hotspur
Kraken, the leading cryptocurrency exchange, has signed a partnership with one of England’s most iconic football clubs, Tottenham Hotspur.
According to the official announcementThe alliance has made Kraken the official cryptocurrency, web3 and sleeve partner of Tottenham Hotspur men’s and women’s teams ahead of the 2024/25 football season.
Kraken Partners With Tottenham Hotspur
Kraken said it shares a vision with Tottenham Hotspur on how to leverage cutting-edge technologies like blockchain to enhance customer and fan experiences. Both entities will channel their resources into fostering football fans’ understanding of crypto and introducing new experiences that will deepen their connection with the Tottenham club.
Mayur Gupta, Chief Marketing Officer at Kraken, said: “Spurs fans and the cryptocurrency community both have an unwavering and tireless passion for what they believe in. Kraken’s vision is that cryptocurrency, like football, should be accessible to everyone. We are thrilled to partner with Tottenham Hotspur to bring this inclusive financial technology to a wider audience of football fans.”
For Kraken, the partnership with Tottenham Hotspur represents a milestone in its global marketing strategy to cater to a target audience with enhanced web3 integrations. The alliance also follows a recent Association with Spanish football team Atlético de Madrid ahead of the start of La Liga.
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Tottenham Hotspur’s global fan base will enjoy exclusive content, fan pop-ups and behind-the-scenes access to Kraken and club events throughout the partnership. Kraken will also work to curate experiences that accelerate crypto education for fans, using web3 technology as a key engagement tool.
“As a club that aims to drive innovation in everything we do, we are delighted to partner with another forward-thinking brand in Kraken, a true leader in its field, recognised across the Web3 industry for its emphasis on education around the crypto ecosystem. We look forward to offering our fans a range of exciting events and experiences over the course of the partnership,” said Ryan Norys, Chief Revenue Officer at Tottenham Hotspur.
Kraken has long been involved in sports, with several partnerships, including a pact with world-renowned Formula 1 team Williams Racing. The company has extended its alliance to include F1 DRIVE – London, the first official Formula 1 karting experience located beneath the iconic South Stand at Tottenham Hotspur Stadium.