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TIME partners with ElevenLabs to improve accessible audio content
TIME, a renowned global media brand, announced a strategic partnership with ElevenLabs, an innovative text-to-speech technology company, to advance the creation of accessible audio content. This collaboration aims to make TIME’s content more engaging and accessible to a wider audience through the integration of automated voiceovers on TIME.com, according to ElevenLabs Blog.
Future of Audio
TIME has a long-standing reputation for journalistic excellence and a commitment to innovation in publishing. In 2023, TIME abolished its paywall, reinforcing its belief that everyone should have access to trustworthy information. Continuing this trend, TIME has now added automated voiceovers to its digital content, enhancing the reader experience.
Audio Native’s TIME implementation
This week, TIME announced that it has integrated Audio Native by ElevenLabs, an embeddable audio player that generates automated voiceovers for news articles and blogs, into its website. TIME’s Chief Technology Officer, Burhan Hamid, initially connected with ElevenLabs in March 2023 while exploring text-to-speech technology. This collaboration has now come to fruition with the launch of Audio Native on select articles on TIME.com.
Readers can listen to articles voiced by ElevenLabs’ Voice Library, like this one Interview with Joe Biden. Burhan Hamid expressed gratitude to Mati Staniszewski and the ElevenLabs team for their collaboration, saying: “Their cutting-edge technology is helping us make TIME content even more engaging and accessible. Stay tuned for more updates!”
About TIME
TIME is a 101-year-old global media brand that reaches more than 120 million people around the world through its iconic magazine and digital platforms. Known for its unparalleled access to influential figures and trusted reputation, TIME’s mission is to tell essential stories that shape and improve the world. TIME’s portfolio includes TIME Studios, TIME for Kids, Red Border Studios, TIME Sites, TIME CO2, TIME Stamped and more, offering a wide range of content and experiences.
For more information, visit the official announcement at ElevenLabs Blog.
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