Blockchain

When art and blockchain intersect: what if women ruled the world? At world-renowned artist Judy Chicago’s exhibition at Serpentine, powered by Tezos Blockchain

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Judy Chicago’s last great show, Revelationsopens at the Serpentine North in London on 23 May. The visionary project is presented within Revelations “What if women ruled the world?” a participatory effort, first launched in 2022, that allows individuals around the world to contribute to a collective vision of social change. Through an innovative digital project, created in collaboration with DMINTI which incorporates the TezoS blockchain, Serpentine and Judy Chicago are introducing the use of web3 and blockchain to a whole new audience.

“What if women ruled the world?” was developed in close collaboration with Pussy Riot founding member Nadya Tolokonnikova. The project was first imagined in 1977 and created for Dior’s Spring-Summer 2020 Haute Couture show at the invitation of the fashion house’s first female creative director, Maria Grazia Chiuri. Visitors are invited to enter a participatory booth to provide a video response to a series of questions. Each response will become part of a growing international archive supported by a participation token powered by Tezos, the open source project and a scalable, energy-efficient public blockchain chosen by artists around the world for their creative projects .

Judy Chicago rose to fame in the 1960s when she challenged the male-dominated art world landscape by making works that were boldly from a woman’s point of view. By tracing the lives and contributions of women and working with some of the first feminist iconography, Chicago challenged the male-dominated landscape of the art world. A multifaceted artist, Chicago’s work is characterized by a commitment to craftsmanship and experimentation, evident in her subject matter, methodology, and choice of materials.

THE exposure focuses on drawing, a medium central to Chicago practice. Moving counterclockwise through the gallery, Revelations traces the arc of the artist’s career and brings together new, archival and never-before-seen works that address themes of birth and creation; the construct of masculinity; notions of power; extinction; and a long-standing concern for environmental justice. These intimate works on paper are amplified by multidisciplinary and participatory elements that allow visitors to discover the breadth of Chicago practice.

Tezos’ partnership with Serpentine highlights its commitment to supporting artists who challenge social norms and inspire positive change. This is the latest project in the multi-year partnership between the Tezos Foundation and Serpentine that aims to promote artist-led blockchain projects and educate the public, alongside the Tezos ecosystem’s dedication to innovation and creativity in the arts and culture sector.

The partnership between Serpentine and the Tezos Foundation continues to position Tezos as the leading blockchain for art and culture, while introducing new audiences to the world of web3. Last year, Gabriel Massan and collaborators’ Serpentine exhibition Third World: The Bottom Dimension included participatory digital tokens that allowed visitors to record “memories” of their play with the video game that they could then mint on Tezos, building an archive audience of multiple perspectives and actions. .

“What If Women Ruled the World highlights how art and technology can not only coexist, but also document an immutable dialogue between the artist and her audience. With Tezos as a driving force of digital innovation, Judy Chicago’s vision becomes a catalyst for significant change on a global scale,” said Aleksandra Artamonovskaja, Head of Art at Trilitech, the Tezos blockchain adoption hub.

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